Monday, May 5, 2008

music marketing is getting creative

Just thought i'd post this since it relates to the Coldplay example we looked at in class last week.

The Offspring has done something similar with their new album, releasing a free download of their new single, but only available by giving them your email address and in turn recieving a free one time download of the song.

go here if you want to check it out, i thought it was cleverly done.
www.offspring.com

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