VC Star needs Myspace W.O.M.

A big advantage of Myspace is the word of mouth and viral nature of how information is distributed between users.

Obviously, VC Star would target 'adding' and advertising to 'friends' mainly around the surrounding areas. The Myspace page is a middle man. If they can drive traffic to their myspace page, if only for one or two eye catching stories or elements, it has the opportunity to divert traffic to the microsite.

Myspace allows users to comment on content, and this could be a great place for user input, blogs, and submissions, without affecting the credibility of the news. I think the biggest strength of presence VC Star can have on Myspace is utilizing bulletins. As long as they establish a strong base of 'friends' in the local area, bulletins can be a huge tool. As i've said before, I find out a lot of news by friends posting bulletins on big things that happen around here, relevant to me. The VC Star myspace should do exactly the same thing.

As long as they keep the bulletins to the most interesting and relevant stories, they can potentially become a big tool for driving traffic to their microsite for users who want to find out more about the stories touched on in the bulletins.