Internal:
1. Strengths: Content, there is a lot of news and information that is available if you know how to look for it. Local ties, the VC Star has been around a long time and it is a name that is synonymous with providing local news. Their openness to expanding/trying new things is an advantage as it allows for growth and adaptation.
2. Weaknesses: Cluttered Page, difficult to find content, Organization, Relevance
External:
3. Opportunities: Younger Demographic, sub-brands like the microsite, SNS's, Reshaping how and what news is via internet.
4. Threats: Other news sources including papers and websites like CNN.com, Weather.com etc. SNS's also due to the word of mouth nature of news in the younger demographics.
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