Jakob Neilsen's article on poor web content was an interesting point of view. If asked the question i would probably have initially said that poor navigation was my biggest complaint of websites. However, content is key if your going to generate repeat visits and multiple clicks per visit.
He is absolutely right in the analysis of the business article, so many websites these days are very primitive in the quality of information they offer as well. Links should be informative as to the content they will open. Ultimately his point was that no matter how good the navigation or links etc of a site are, if the content isn't there you arent going to succeed. Sites need to be intuitive, informative, and relevant enough to be worth the short attention span web users have to look at them.
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